In the past, luxury watches market has played safe with design and features. But the recent years have seen innovation take front seat and design take a whole new dimension. This may be a result of brands embracing their audience, their unique preferences, making it the era of the fearless and the bold.
No surprises then, brands such as Cartier, Chopard, Omega etc. have released series that have changed the way watches are viewed world-wide. These are not mere instruments to track time but reflectors of the wearer’s personality. You can view some of these finest luxury watches collections in India at authentic retail outlets such as Ethos Watch Boutiques (has both online and brick-and- mortar presence).
Some of our favourite picks from the store are:
The brand is all about high watchmaking. In the men’s luxury watch segment, it has left an indelible mark. Founded in 1860 by Loius-Ulysse Chopard, the brand is identifiable for its classic demeanour and fine detailing. Its state-of-the-art technological influence and superior craftsmanship makes it stand tall among its contemporaries. The perfect example to justify this is the Chopard Millie Miglia, Model: 168580-3001. With a chocolate band and a jet black dial, this is a classic beauty. The gleaming silver on the sides only adds to its charm.
Rolex is perhaps the most recognised luxury watch brand in the world. It is often associated with leading personalities who are the best in their fields. Its stunning metal finish and classic design are backed by fine engineering and reliable movements that has set a precedent in accurate time display. Every watch is crafted with mechanical parts that are manufactured in-house, to ensure long-term performance that can withstand the test of time. Our current favourite from the brand is Oyster Perpetual Pearlmaster 39. A celebration of jewels, the lavender of the dial goes brilliantly with the rose-gold intricate belt. The watch encompasses the word regal in all its fervour.
Jaeger-LeCoultre is a Swiss luxury watch manufacturer that imbibes culture and legacy in its master timepieces. Every watch unfolds a story of craftsmanship, perseverance and timeless charm. Unlike other watch-makers, Jaegar-LeCoultre makes most of its components in-house. This gives them the flexibility to innovate with design and mechanical movements thus keeping a grip over quality. The Jaeger-LeCoultre Master, Model: Q3448420 is a living testimony.
Undeniably one of the most iconic watch brands, it was founded in 1847 in Paris. Every piece by Cartier watches tells a tale of diligence and exceptional artisanship. Not too long ago in history, it was given the epithet “King of Jewellers, Jewellers to Kings” and it fits well. These speak of a distinguished sense of style. Case in pint being Cartier Ballon Bleu De Cartier, Model Number: W69012Z4 which is a classic Cartier with silver linked strap, Roman Numerals for hour markers and a round dial.
Another influential Swiss luxury watch brand, Omega has earned its stripes with its contemporary status and monumental work. You just can’t ignore it if you are devoted to technological prowess. It is the first watch to travel to moon and was chosen as Britain’s Royal Flying Corps’ official timekeepers for combat units in 1917, followed by the American army. The Omega Constellation, Model: 22.214.171.124.02.001, with its rose-gold and silver combination, is the perfect instance of the spoke technological advancement combined with a contemporary design.